TCL Chinese Theatre Case Study

 CEMENTING THE LEGACY OF A HOLLYWOOD ICON GLOBALLY KNOWN FOR ITS CEMENT- FILLED FORECOURT & HANDPRINTS OF THE STARS WITH ANNUAL PR VALUED AT $100 MILLION:

We’ve shared this journey for over a decade as the PR AOR.  A must-see attraction for worldwide visitors to Hollywood, The TCL Chinese Theatre, which opened in the silent movie era as Grauman’s Chinese Theatre IMAX, is entering its 95th year as the world’s most famous movie palace with a flagship IMAX® Theatre, Hollywood’s first…and the world’s biggest!  Along with Disneyland and Universal Studios Hollywood, The TCL Chinese Theatre IMAX® is among Los Angeles’ top five tourist attractions and one of the top #20 in the world.

Three Oscar® ceremonies, in 1944, 1945 and 1946, were held at the TCL Chinese and a great number of the 250-plus stars honored in handprint ceremonies are Oscar® winners.  Hollywood luminaries Jessica Chastain, Robert De Niro, Vin Diesel, Francis Ford Coppola and Dwayne Johnson, the “Twilight” stars, Robert Duvall, Kim Novak, the late Peter O’Toole, Helen Mirren, Sandra Bullock, Jerry Lewis, Emma Stone and Ryan Gosling have all put their handprints and footprints in the legendary forecourt, as did director Quentin Tarantino and two-time Oscar® winners Jennifer Lawrence and Jane Fonda and even MGM’s “Leo the Lion” for the studio’s 90th.

On average, 20,000-plus people a day visit the TCL Chinese Theatre, one of the most visited locations in the world, drawing as many annual visitors as the Sistine Chapel in Rome.

The acclaimed movie palace hosts over 40 red carpet film premieres and since it opened it has hosted numerous legendary premieres, including those for internationally acclaimed film franchises, such as “Star Wars” and “Harry Potter.”