Bettina Klinger

Bettina Klinger is a driven, hardworking leader of a cutting edge, seasoned team. She created Brand Varietal to offer brands a well-defined set of professional expertise. Klinger is often referred to as an award-winning retail and marketing pioneer, product innovator and branding expert. Skilled in long-range image & brand planning through multiple distribution channels, Klinger prioritizes emerging, re-positioning, and heritage clients raising brand awareness and creating new revenue funnels. Guiding businesses to discover, define, design, implement and measure ROI is intrinsic to her rules of engagement. From weaving company cultures, or garnering market share through consumer education Klinger is a veteran of co-branding, licensing, and establishing strategic partnerships and alliances to achieve these goals.

The company’s focus is creative identity development, branding, marketing, curating and evolving digital/viral footprint(s). The goal is to raise awareness by elevating a range of brands, products, legacy icons and personalities in today’s marketing landscape. We are skilled in concept development, production and execution for revenue generation. Success in business can hinge on many complex and dynamic factors for existing and emerging brands. Our model effectively discovers insights into behavior and values of a diverse consumer base, elevating authenticity, approachability of the brand, its legacy and message. Our core values are steeped in the productivity of a collaborative, passionate, progressively creative, and strategically thinking team. We work with other talented resources outside of our team for multi-faceted engagements. We tactically execute campaigns across all platforms with consistency in messaging and promotion. The need to empower consumers through target market funnels to emotionally connect with a brand has never been greater or more diverse. This paradigm led to a strategic alliance with noted Hollywood public relations, special events and licensing firm, Digney & CO.

Tor CaraCappa

Tor CaraCappa is a lifelong creative and the Executive Vice President of Licensing & Digital for Collective 222, where he oversees digital strategy, social media, and websites for a diverse portfolio of clients ranging from literary giant Ernest Hemingway to legendary rock icons like Twisted Sister.

A native New Yorker, Tor began his career in the renowned visual department at Bergdorf Goodman, where he refined his eye for presenting luxury goods at their most compelling. He was then hand-selected by designer John Varvatos to serve as Creative Director, shaping the brand’s identity through retail environments, runway shows, and curated experiences. Tor also produced large-scale events—often serving as Master of Ceremonies—that featured performances and collaborations with cultural icons including Willie Nelson, Steven Tyler, Alice Cooper, KISS, and visual artists such as Mick Rock and Storm Thorgerson.

As the industry shifted toward digital, Tor seamlessly transitioned his expertise into social media and online brand building. Viewing digital platforms as an extension of creative direction, he embraced the challenge of both engaging loyal audiences and cultivating new, younger demographics. His work specializes in legacy brands, crafting strategies that transform archival material into dynamic, daily storytelling that builds meaningful engagement and community.

Expanding his creative scope, Tor has produced and directed short-form video and photo content for brands such as D’Angelico Guitars and Supro Amps, elevating their digital presence with compelling visual narratives.

From luxury retail to global music legends, Tor has consistently brought vision, artistry, and strategic insight to every platform—translating decades of creative leadership into the ever-evolving digital landscape.

James Clifford

James leads creative innovation, concepts and campaigns in line with briefs informed by internal insights and marketing teams.

• Delivers insightful creative concepts for all integrated customer and consumer marketing campaigns as per briefs from internal stakeholders. Direct and lead team ideation sessions. Deliver all commercial trading requirements to achieve budget.

• Establishes excellent working relationships across the business and internal stakeholders.

• Own quality assurance across all deliverables.

• He ensures that robust workflow process management across the team. Ensures teams meet deadlines.

• Creates compelling presentation proposals for potential brand collaborations.

• Supports teams with packaging concepts and development

• Enables the Email and Trading teams with campaign assets

• Drives and delivers quality photography and video requirements and outputs.

• Shares and adopts creative best practice.

• Responsible for global adaptation with local territory teams (US, AU and EU)

Hunter D’Ancona

Hunter D’Ancona is a writer-producer who recently graduated from the USC School of Cinematic Arts Screenwriting for Film & TV program. He is a Co-Founder and Creative Director of iNGSANE Productions, a feature film and fine-art commercial production company. At Collective 222, Hunter functions as a creative project manager and web/social media coordinator, leveraging skills in the graphic design and commercial space to hone brand messaging for a variety of clients.

Hunter Ostergaard

Hunter Ostergaard is a New York-native and graduate of Chapman University’s Dodge College of Film and Media Arts. Since completing his studies, he has produced a diverse range of commercial projects—including music videos, off-road automotive campaigns, and streetwear advertisements. Beyond his work in video and production, Hunter specializes in crafting lifestyle brand campaigns on multiple fronts; including graphic design, social media management and event coordination.

Gaoyang Ganjin

Gaoyang Ganjin is a Los Angeles-based filmmaker and landscape photographer who recently graduated from Film & TV Production at USC's School of Cinematic Arts. Born in China and raised in Singapore, Ganjin's international perspective informs his photography's stark and ethereal aesthetic. He is a Co-Founder and Creative Director of iNGSANE Productions, a feature film and fine-art commercial production company. At Collective 222, Gao collaborates with the team to spearhead commercial production and graphic design development.

Héber Medina

As a designer, Héber Medina believes that design is the problem-solving process of envisioning and executing the best possible experience for an audience. He specializes in print, branding, and logo design. With a creative eye for colors, shapes, typography and print design, he is a valued member of our team.

Kiara Lynn Medina

Kiara Lynn Medina is an artist and illustrator who thrives on creativity and hands-on projects. At Collective 222, she channels a passion for storytelling and design into crafting engaging social media content that celebrates our amazing clients. Originally from New York, Kiara is proud to call Portugal home for the past seven years.