We Believe in the Power of Creating Branding Programs and Revenue Through Integrated Campaigns in Every Category Available in the Marketing & Promotion Sphere

Offering a full-service suite of products that can be tailored to your specific level of engagement. Our methodical approach is demonstrated through our strategy. The following is an overview of our tangible and measurable deliverables.

  • Business Planning: Creative & Strategic Briefs for All Traditional & Digital Outlets

  • The Same Page Workshop: Our Proprietary Exercise, Literally what it means

  • Branding: Brand Identity & Style Guide Development & Asset Deployment

  • Market Plan: Ideation, Creation including Execution Deliverables & Benchmarks

  • Viral Footprint: Assessment, Development, Design, Wireframe & Content Creation

  • Web Design: Info Architecture, Design, UX/UI, E-commerce, CRM & Optimization

  • Social Media: Content Creation For All Outlets, Marketing, Pivoting & E-Commerce

  • AI Integration: Guiding clients through partnerships with legitimate AI resources to uncover opportunities for brands, estates, and projects to leverage the technology in applicable ways

  • Communications: Public Relations, Special Events & Event Creation and Marketing

  • Merchandising Collections: For Start Up & Existing Company Repositioning

  • Celebrity Legacy Management: Intellectual Property, Rights Clearances, Archiving, Reviving, Opportunity Identification, Implementation & Monetization

  • Book & Literary Development Projects: Treatments, Publishing Industry Liaison, Launches, Press, Publicity, & Events

  • Installations, Retrospectives & Exhibitions: Conceptualize, Build, Promote & Work with Sponsors, Venues & Museums

We currently work in Movie & Entertainment, Licensing, Literacy Programs, Theater Programs, Travel, Sports, Hospitality, Home Decor, Ultra Luxury Industries and Aquaculture Sustainability in addition to our Pro Bono Work.

We are ever-evolving to meet the dynamic needs of the media landscape and our clients.

Collective 222 is a full-service Branding and Communications Agency, founded and led by industry veteran Bettina Klinger. With a rich heritage in media, public relations, and event leadership, our team specializes in crafting innovative campaigns rooted in strong branding, cohesive messaging, and impactful storytelling. We deliver results through deep media relationships, high-profile press placements, and seamless event creation and execution.

At the heart of every successful brand is sustained, high-visibility publicity. With decades of experience in public relations, our expertise spans entertainment, sports, music, celebrity legacies, corporate communications, public affairs, consumer branding, marketing, and the nonprofit sector. Our agency boasts a team of senior-level industry practitioners, offering the continuity and expertise clients demand from a trusted partner.

With a proven track record of delivering strategic, innovative, and results-driven campaigns, we are masters at building tailored programs. Our team maintains unparalleled relationships with top-tier journalists, brands, event planners, licensing experts, archivists, and studios. These connections span traditional and digital media platforms, including business, trade, and lifestyle outlets, as well as social media influencers, bloggers, and podcasters—locally, nationally, and internationally.

OUR METHOD

At Collective 222, we approach campaign strategy as a perfect balance of science and art. Our highly customized, results-driven methodology is built around four pillars:

1. Brand Discovery

Every engagement begins with a deep dive into the brand. Through comprehensive research and our signature Brand Alignment Workshop, we map out the brand’s DNA. This phase identifies opportunities to validate and expand target audiences, aligning them with business goals to maximize growth. By the end of this process, we craft a three-dimensional strategy ready for implementation.

2. Message Development

Consistency is key. We conduct a full communications audit to develop cohesive messaging and tone, ensuring every interaction reflects the brand’s essence.

3. Strategic Planning

With a clear roadmap in hand, we develop tactical plans with timelines to chart milestones and measure impact. From strategic partnerships to media placements, every initiative is designed to deliver measurable results.

4. Media Relations Outreach

Leveraging our extensive network of media contacts, we secure meaningful exposure across all platforms. From traditional outlets to social media, we ensure every placement aligns with client goals and elevates brand visibility.

Our campaigns are supported by rigorous outreach across phone, email, and social media. Whether you’re a global powerhouse or an emerging brand, Collective 222 is committed to building strategies that captivate audiences, foster engagement, and drive success.

Our Culture

At Collective 222, we foster an entrepreneurial spirit grounded in performance-driven results and supported by a collaborative team. Our open-door philosophy encourages independence and conscientiousness while ensuring a unified, team-oriented approach. With a foundation of senior-level expertise, we develop and execute forward-thinking campaigns that deliver measurable, impactful results.

We pride ourselves on being excellent listeners. Client input is integrated seamlessly into our agreed-upon scope of work, allowing us to execute campaigns with precision. This approach drives our commitment to uncovering innovative opportunities for branding, imaging, licensing, publicity, events, and more.

Our collective backgrounds and experience fuel our creativity and strategic vision. This proven history of delivering results enables us to leverage an extensive network of relationships, spanning local, national, and international markets, across a wide array of industries.

Our Commitment to Sustainability

Sustainability is more than a responsibility—it’s a strategic advantage. At Collective 222, we believe in the power of operating sustainably to unlock competitive potential and build strong stakeholder relationships.

Research shows a persistent gap between leaders and stakeholders in aligning sustainability performance with organizational goals. This disconnect hinders the ability to link sustainability initiatives to profitability. To bridge this gap, we follow a transformative three-stage cycle of change: Diagnose, Define, and Develop.

By addressing consensus gaps and integrating sustainability into every facet of operations, we help businesses and foundations achieve greater financial success alongside positive environmental and societal impact.

Through our commitment to sustainability, we craft solutions that enhance our clients’ brand value and elevate public perception. By aligning with sustainable practices, we not only strengthen our clients’ market positioning but also contribute to a better future for all.