Sports Initiatives

 Over the years, DIGNEY & CO. PR (and its predecessors) has put its show biz creativity to work for the sports world, handling national and local PR for some of the biggest-ever touring attractions: from Ringling Bros.-Barnum & Bailey (70+ annual engagements) to The Harlem Globetrotters (200+ engagements)—and their annual, multiple-city summer camp program, the 150th Anniversary of the Smithsonian, the 350th Anniversary of Moscow, The Moscow Circus, Ice Follies, Holiday on Ice, 50+ Broadway Touring Companies, among many others.  MULTIPLE D+Co. clients have also been featured as legendary SUPER BOWL half-time stars, from Michael Jackson and Paul McCartney, to Ray Charles, Aaron Neville, Diana Ross, Tony Bennett, Dan Aykroyd, James Brown and KISS!

Digney & Co. regularly books clients on ESPN shows and FOX Sports and both ESPN and FOX Sports cover OUR clients for events, including our big “Stars & Sticks” celebrity hockey tournament for STARLIGHT and the Frankie Muniz/”Cody Banks 2” celebrity “HoopLA” basketball tournament that has featured hot young stars like Nick Lachey, Ashton Kutcher, Jessica Simpson, etc.

We’ve regularly done the NBA-affiliated Summer Pro League in the summer, which gets huge coverage (we’ve even had several ESPN magazine covers with it), have been the pr firm for the Boston and Los Angeles marathons, Warren Miller’s award winning ski documentary series and ESPN’s 25th Anniversary and worked with many sports companies, like Asics-Tiger, Fubu and Reebok, and worked on multiple Summer Olympics where we had various athlete clients, such as multiple Gold winning swimmer, Gary Hall, Jr., on board.  And, of course, we’ve worked with every major promoter, from Don King to Bob Arem, and represented and worked with any number of athletes, including Jason Kidd, Mike Tyson, Evander Holyfield, Jim Brown, Franco Harris, Magic Johnson, Tommy Lasorda, etc.

 Among other high profile, “blue ribbon” sports related events and activities in which we have been involved, Muhammad Ali’s Celebrity Fight Night, the Bob Hope Chrysler Desert Classic, launch of boxing legend Julio Cesar Chavez tequila, Pismo Beach Golf Course, The Frank Sinatra Celebrity Golf Tournament, the Evander Holyfield All Star Weekend, the Harlem Globetrotters tour, the American Basketball Association, USA Sports Centers, Formula One Grand Prix Racing, Caesars Palace Boxing and Celebrity Tennis Tournaments, the Super Bowl, the Final Four, the Los Angeles Dodgers (even special promotions for legendary “Dodger Dogs”) and the L.A. Marathon.

We’re one of the few firms that have spanned five decades--with talent and skills that represent all the demos and specialties--- Most importantly, we’re one of the most creative PR outfits around that successfully and consistently straddles both the worlds of corporate America and traveling show/sports business.

After all, we’re the guys who, two years ago, came up the idea of making THE POPE, the late JP II, an “Honorary Harlem Globetrotter” for our client and pulled all the right strings to make it happen, right there in St. Peter’s Square before the world press!