The Carousel of Hope Case Study

 The Carousel of Hope is traditionally held every two years in Los Angeles, CA at the Beverly Hilton Hotel. From its inception in 1978, this event has raised over $110 million dollars towards finding a cure for diabetes. With Chairman Barbara Davis and her committee, this star-studded event raises funds through sponsorships, a live and silent auction, underwriting and contributions.

Barbara Davis is the dynamic socialite (her late husband Marvin, on whom the TV show Dynasty was based, owned 20th Century Fox Studios) behind the long-running bi-annual Carousel of Hope Ball, a lavish fundraiser for childhood diabetes that the L.A. Times described as the biggest, richest, puttin’-on-the-ritziest, arguably most successful and longest-running good-deed society event in town.

“Brass Ring Award” recipients exemplify the dedication and strength that brings the Children's Diabetes Foundation and the Barbara Davis Center one step closer to finding a cure. Past “Brass Ring Award” recipients include Robert DeNiro, Frank Sinatra, Hillary Clinton, Stevie Wonder, Whitney Houston, George Clooney, Jane Fonda, Sir Sidney Poitier, David Foster, Halle Berry, Sherry Lansing and more.

The Carousel of Hope Balls have raised more than $110 million to date, with proceeds benefitting the Children’s Diabetes Foundation and the Barbara Davis Center for Childhood Diabetes (BDC). Funds are raised through sponsorships, a live and silent auction, and contributions. Rated #1 Benefit in Southern California by Bizbash for multiple years, this star-studded evening is not to be missed.  Historically, the Carousel of Hope Ball has been generously sponsored by American Airlines, Dexcom, Inc., The Grove/Tina & Rick Caruso, St. Regis Hotels, and Activision Blizzard. Additional sponsors have included GUESS? Inc., CBS, HBO, Viacom/Paramount, NBCUniversal, 20th Century Fox Film, and The Coca-Cola Company.

Jerry Digney and his team at Digney & CO have worked tirelessly to position this event with A-list Celebrities, Philanthropists, Captains of Industry, Hollywood Moguls and the like with a Red Carpet line up that rival the Oscars. 

Working closely with Barbara Davis to achieve her goal of raising money to mitigate and develop state of the art treatments for Juvenile Diabetes.

It is the Jewel in the crown of Hollywood Fundraising events, just one of many that Digney & Co represent and drive events and press pre and post the annual Gala or Fundraising event.