The Ernest Hemingway Estate

 Ernest Hemingway, Nobel and Pulitzer Prize–winning author, journalist, and adventurer, remains one of the most influential voices of the 20th century. His works — from The Sun Also Rises to The Old Man and the Sea — defined modern prose and continue to resonate across generations. Beyond literature, Hemingway’s image and lifestyle have become synonymous with authenticity, boldness, and timeless style.

In 2025, Collective 222 was honored to be named the official agency of record for Hemingway Ltd., the family’s licensing and brand arm. Our work has focused on revitalizing dormant partnerships, strengthening the estate’s global licensing footprint, and reintroducing Hemingway as both a literary and lifestyle brand for the 21st century.

Our Scope of Work

  • Revive and restructure existing licensee partnerships while addressing legal and financial complexities across sectors.

  • Establish a modern digital presence, including the first official Ernest Hemingway website and coordinated social media accounts (now exceeding 3M+ followers globally).

  • Develop and oversee global licensing strategy across lifestyle, luxury, hospitality, publishing, and cultural markets.

  • Conceptualize and execute brand collaborations and centennial campaigns that tie Hemingway’s literary voice to contemporary culture.

  • Expand the Hemingway narrative into events, film, television, and literary initiatives.

  • Provide continuous stewardship of the brand, ensuring Hemingway’s legacy grows in both cultural impact and commercial relevance.

Engagements & Milestones:

  • Centennial Campaigns: Positioned the 100th anniversary of The Sun Also Rises as a global cultural milestone, with programming that speaks to modern audiences across generations.

  • Hemingway Days, Key West: Coordinated the first official participation of the Hemingway family and Board of Directors in the festival’s 45-year history, marking a new era of estate engagement.

  • Ritz Paris Collaboration: Partnered on the 100th anniversary of Harry’s Bar and the reissue of The Boulevardier, aligning Hemingway’s legacy with luxury heritage.

  • High Point Market Debut: Introduced “Hemingway Living” collections with Charleston Forge, McKinley Leather, and Lane Venture, bridging literary heritage with lifestyle design.

  • Revival of Dormant Partnerships: Re-engaged existing licensees and optimized agreements to restore vitality and create new revenue streams.

  • Upcoming Partnerships: Spearheading collaborations with LEGO, sport fishing and outdoor equipment brands, and expanded luxury activations with The Ritz Paris.

  • Family Legacy: Managed sensitive communications including the public obituary and legacy stewardship of Patrick Hemingway, the author’s last surviving son.

Highlights

  • Restored stability and profitability to Hemingway Ltd. by resolving licensing, legal, and financial challenges.

  • Built a thriving digital footprint that has attracted over 3 million followers, creating direct global engagement with Hemingway’s legacy.

  • Elevated the brand’s relevance through luxury collaborations, cultural partnerships, and centennial activations.

  • Positioned Hemingway Ltd. as both a heritage estate and a growth brand, balancing cultural stewardship with new-market expansion.

Discover more at:
www.ernesthemingwayofficial.com

Social Media:
Instagram – @ernest.hemingway.official
Facebook – Ernest Hemingway
YouTube – @ErnestHemingwayOfficial